Learn the Music Industry
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Narrative

Around 2021 the same pitch was everywhere, and clients brought it to their advisers in droves: "Put the music on the blockchain. Smart contracts pay you automatically, no middlemen, no label, no waiting months for to trickle in." It sounded almost too good to be true. Some of it was; some of it was not. Knowing which half survived is what lets an adviser separate a real mechanism from a marketing story.