Narrative
A client's dashboard surfaces an offer: Spotify's "Discovery Mode" is now available for their catalogue. One click and a track gets promoted to listeners who do not already follow the artist.
The pitch is compelling, more ears, more , more fans. The cost is buried in the small print: the per-stream on every Discovery Mode play is lower than normal.
It is a familiar shape of deal. A bigger number of something worth less can still add up to more, or it can be a quiet discount on streams the client would have earned anyway. Telling those two cases apart is the adviser's job here.