Narrative
agencies can be genuinely powerful. They can also be a slow trap.
Consider a client with a couple of early sync placements (a student short film, a regional ad) who wants more. A that reps artists in their genre gets in touch, pitching itself as a "music library and licensing partner." They want the client's catalogue.
Is this the break the client has been waiting for? Or are they about to hand something important over before they understand what it costs?
The difference sits in three words the adviser needs to read in the contract before anyone replies: exclusive, non-exclusive, retitling.