Narrative
Pitching and are two completely different businesses.
Take a client with a folder full of songs that do not fit their own project, too pop, too commercial, or just built for someone else's voice.
One route to getting those songs recorded is pitching. Another is the writing camp.
They are not interchangeable. The two routes have different economics, different gatekeepers, and a different relationship with the writer's , which is exactly what an adviser needs to be able to explain.