Narrative
One placement can out-earn a year of . Most clients never see it coming.
Consider a track that gets placed in a Netflix series. The artist's first thought is exposure. Their second, once they read the contract: this pays HOW much?
One sync placement can out-earn an entire year of streaming. Few artists plan for it, because the back door is rarely explained. Knowing how pays, and to whom, is one of the highest-leverage things you can bring to a music client.