Narrative
A client has been asked to co-write on a pitch (four writers, four tracks, one indie film) and their team sends you the deal memo for a view. On its face it looks straightforward: £1,000 per track, all-in, sign and return.
Then you spot three words tucked into the boilerplate: most favoured nation.
Most people skim straight past them. Reading the memo properly means knowing exactly what they do, because here they change the maths for everyone in the deal.