Narrative
A -led artist with 300,000 plays a month can be out-earned by a artist with 400 subscribers.
Set two clients side by side. The first has been watching streaming numbers climb for a year (a track nudging 300,000 plays a month) yet take-home barely covers studio rent.
The second posts on Patreon: 400 paying subscribers at £6 a month. No viral moments, no playlist placements. Just 400 people who wanted in.
The second artist earns more from music than the first.
That gap (between attention and income) is what this episode is about, and it is one of the most counter-intuitive things to convey to a client who is fixated on stream counts.