A catalogue is a garden, not a monument. It can be left alone, or tended, in which case it grows.

Take a typical client: a single released three years ago that still earns (not much, but steadily) sitting behind eleven other tracks, two EPs, and a handful of unreleased demos that were recorded but never put out.

Most artists treat a back catalogue like a monument: built, unveiled, then left to stand. The adviser's contribution is to treat it as an asset that responds to active management.

This episode is about the tending.